Leading up to C3′s Silicon Valley Reinvents the Wheel event on October 20, we’re featuring video interviews with thought leaders who participated in C3 at CE Week in New York City in June. The aftermarket has led with many car electronics innovations over the years, and now it’s bringing connected car features usually found only on new vehicles to existing car owners.
With its App Radio head units, Pioneer Electronics was one of the first aftermarket company to offer smartphone integration, and it has continued to improve the concept. At C3 at CE Week, Ted Cardenas, vice president of Pioneer, used the occasion of a special preprogram Tech Chat to introduce the company’s new AppRadioLive feature that’s not only available for the company’s latest AppRadio head units, but is also backwards compatible with millions of existing products.
C3 caught up with Cardenas at CE Week to talk about how the Pioneer and the aftermarket have been bringing cutting-edge feature to almost any car for two decades. You can join the connected car conversation by registering today for Silicon Valley Reinvents the Wheel on October 20.